Every month we write a Just Between Friends letter to our network of friends, family and supporters. These are now available as PDFs starting with July. For a developing archive, see our newsletter page.

Congratulations Cindy in New Orleans - a copy of Robin Hood Marketing is on it’s way to you - thanks to the author, Katya Andresen.

Katya Andresen, the author of Robin Hood Marketing, as profiled in my earlier post contacted me and offered a free copy of her book to a reader of our blog. So all you readers out there, and I know there are some, the first one to drop me an email at my andrew.taylor AT crmleaders.org email address, the copy is yours. (Spam precludes me from putting the full email address, but you will figure it out). A big thanks to Katya, isn’t the web an amazing place!

Follow this link to Peter’s African odyssey - he is our art director, photographer, designer, guru. The images illustrate some of the people our CRM teams serve. Thanks Peter for your dedication and being our eyes.

In the midst of all the change going on in our house, I have finally found some time to finish a book I have been in for some time. I think I finished it while comforting Alexis. The book is “Robin Hood Marketing - Stealing Corporate Savvy to Sell Just Causes” by Katya Andresen. It is one of the best books I have found on applying fundamental marketing principles to the unique world of non-profits. Too often we get caught up in our mission and expect everyone else to do so also. To help break free of our myopic focus on our cause, Katya builds the book on 10 Robin Hood principles which include: (more…)

There is too much going on to write something profound. Here are the last few days in photos - from Victoria’s 6th birthday, a trip to the zoo with Grampy Joe, and the rapidly changing Alexis. Enjoy. (more…)

As you can see, it has been quite a few days since our last post. We are normally much more regular. Our household and routine is still in relative disarray as we adjust to having Alexis as part of the family. I think we can confirm that 2 children plus 1 child is much more than 3 children. Parents of 3 or more will know what we mean! Blogging will get back to normal as we get back to normal.