In the midst of all the change going on in our house, I have finally found some time to finish a book I have been in for some time. I think I finished it while comforting Alexis. The book is “Robin Hood Marketing - Stealing Corporate Savvy to Sell Just Causes” by Katya Andresen. It is one of the best books I have found on applying fundamental marketing principles to the unique world of non-profits. Too often we get caught up in our mission and expect everyone else to do so also. To help break free of our myopic focus on our cause, Katya builds the book on 10 Robin Hood principles which include: (more…)

“Poverty, we know about. It’s poor people we do not know; but it’s knowing poor people that enables substantive change and authentic empowerment to take place.” This quote is taken from “Submerge. Living Deep in a Shallow World: Service, Justice and Compassion Among the World’s Poor” by John Hayes, Director of Innerchange, an order within our organisation, CRM. This recent book is a powerful testimony of  John and Innerchange’s journey with the poor. (more…)